Equality California
10/11/07

Report Summary
Total Number of Clips: 3
Cumulative Est. Audience: 42,078
Cumulative Est. Publicity Value: $4,692 (Sum of Clip Totals)

Clip #1

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NBC ( KNSD ) DMA: 27

San Diego • October 10th, 2007 6:17 PM Pacific D.S.

NBC 7/39 News at 6PM (News )

Est. Audience: 26,778 • Est. Publicity Value: $1,380 (30 sec) / $2,760 (Clip total)

$20.04 is the entry fee. it symbolizes the year 2004 when the sox last won the series. >>> in the battle over same-sex marriage, supporters say they have decided to target your heart instead of your head. this is a new ad that will air in major markets across california. it's part of a new campaign called let california ring. the commercial shows a bride overcoming obstacle on her way to her wedding, and then asking, what if you couldn't marry the one you love? the equality california institute which paid for the ad says making an appeal based on emotion rather than law is a real change for the movement. in the next few days governor arnold schwarzenegger is expected to veto a measure. the state legislature passed it last month that would allow same-sex marriages in california. >>> researchers say they've developed a next generation internet that will make your broadband connection seem like it is moving at a snal's pace. it's called internet two, and it runs at speeds thousands of

Clip #2

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Fox ( KVVU ) DMA: 43

Las Vegas • October 10th, 2007 5:17 AM Pacific D.S.

Fox 5 News This Morning (News )

Est. Audience: 10,024 • Est. Publicity Value: $285 (30 sec) / $1,710 (Clip total)

al qaeda is the most serious and dangerous threat to the united states.. that's according to a new report from the white house. and despite the global war on terror.. al qaeda has managed to protect its top leadership.. and has found a safe haven in pakistan's tribal areas. in a separate development.. a private intelligence organization's system of spying on al qaeda has been blown. the group says it can no longer intercept al qaeda's secret messages because a video it obtained last month was leaked to the press.. phares says : "that told al-qaeda that intranet or outer ring was compromised so they shut down for a while but they'll come back." and now the blame game has started over who leaked the information. the white house has tried to reassure people that this is an isolated incident and that informants should still feel secure coming forward with sensitive information. supporters of same-sex marriages are launching a multi-million dollar ad campaign in california this week. they haven't been able to legalize gay unions through lawsuits or legislation...so they're trying to sell people on the idea the same way advertisers might sell soap. mary snow has the story. it starts like a prime time tv drama... a bride falls...her veil gets caught...an old lady trips her...and that's where this california ad takes a turn saying... what if you couldn't marry the person you love? and the ad states, everyday, gay and lesbian couples are prevented from marrying. it's all part of a campaign supporting same sex marriage and it's aimed at changing people's minds by appealing to their hearts. the campaign's backers say: geoff kors/executiv e director of equality california institute the ad is designed to put people in the shoes of lesbian and gay people and understand the pain and hurt we feel by being denied the right to marry. in 2000, a california ballot measure banned same sex marriage. the california state legislature recently overturned the ban--but california's governor arnold schwarzeneg ger, says he plans to veto this latest measure-- just as he vetoed a similar effort three years ago. schwarzeneg ger (2004): "we rely on our courts to enforce our rule of law." a conservative group specializing in the defense of religious freedom, wants to ban same sex marriages--an d calls this latest ad propaganda. brad dacus/pacific justice institute if it's opened up to two men and two women, it can very easily be opened to protest polygamy or adult incest of any other unconvention al relationship outside traditional marriage . ((adlib)) back in the day... our teachers would let us watch lassie... or old yeller in the classroom... my how times have changed. in one school... they've gone from "g"... all the way up to rated "r"... wait till you hear what movies kids are watching in class these days. the next thingthe driver's door flew open and that kid flew out and he looked like his pants were on fire his behind was probably on fire too after his parents found out about this... a case of the munchies started this whole thing. ((monica :15 traffic))

Clip #3

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Fox ( KTXL ) DMA: 20

Sacramento • October 9th, 2007 7:07 AM Pacific D.S.

FOX40 Morning News (News )

Est. Audience: 5,276 • Est. Publicity Value: $111 (30 sec) / $222 (Clip total)

>>> someone called in a bomb threat everyone had to wait two hours before it was deemed false and the terminal reopened. >>> considering a lawsuit by same sex couples seeking the right to wed. paid for by equality california and other transgender rights groups. the advertisement shows a groom waiting for his bride, but she is tripped down the aisle. governor schwartzenegger has until sunday to decide what he's going to do about a proposed law that would allow same same-sex marriage. >>> if you look forward to finding the perfect pumpkin. >> what is putting the strain on the nation's pumpkin supply.

Report Summary
Total Number of Clips: 3
Cumulative Est. Audience: 42,078
Cumulative Est. Publicity Value: $4,692 (Sum of Clip Totals)

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