>>> the new crown jewel of ut arlington is finally open. the $78 million college park center will hostoe its first events when the men take the court. >> reporter: constructionr: is complete. let the games begin. >> i'm pretty excited. >> reporter: excited about uta'sa' new college park center. >> for an emerging program like university of texas at arlington, it r ieally gives them a feature facility. >> reporter: a state-of-the-art facility they can use touso attract top notch recruits in the hopes of grabbing national spotlight. national attention could mean big bucks for uta. >> everyone is e basically at an arms race for athletic facilities. >> reporter: developers say this is more than a place to catch a basketball game. >> it will be a first class fan experience. >> reporter: attracting fans begins withh attractingttin headlines and speakers and musicians andusns even talk abo utal attracting ttthe pres idential debate. >> there will be>> a lot more events goingts on, sponsor events, not just campus and school rela ted events, it will drailw attention from all over the region? >> it will populate the schheool even more. >> when people come to tour, it will helpll get more students tont campus. >> reporter: with the chompletion of the shopping district across the street, they hope not only o will they comewi to uta to stay b ut arlington as well. >> the college park district just on her to side of the arena is also expected to elevate the ete status of the campus c and it is scheduled to be completed in august. >>