Total Number of Clips: 1 Cumulative Est. Audience: 27,199 Cumulative Est. Publicity Value: $1,920 (Sum of Clip Totals)
Entry #1
Play Media
WAVE 3 News at Noon
WAVE (NBC)Louisville, KY DMA: 48
Jun 01 2009 12:40PM EDT
Programming Type: News
Est. Households/Views: 27199
Est. Publicity Value: $240 (30 Seconds) $1920 (Total)
a first-of-its-kind study ... in today's health alert. . nat sot: rashaad on treadmill rashaad forehand likes to be proactive when it comes to his health. so the 31- year-old decided to take part in a study on genetic testing to see what his d-n-a has in store. sot: rashaad foreman study participant "you can see physically your weight and other things like that, but you can't see your genetic makeup." researchers for the scripps genomic health initiative are conducting the study to see if d-n-a tests have a positive impact on behavior. sot: laura ornowski, n.p. - clinical trial manager "nobody to date has evaluated whether or not this information is truly helpful for folks. do they make lifestyle changes that are sustainable? do they see their doctor earlier?" participants provide a saliva sample that's sent to a lab. technicians scan it for the genes of over 20 diseases that patients can do something about. sot: laura ornowski, n.p. - clinical trial manager "we look at abdominal aneurysm, heart attack gene, type 2 diabetes, celiac disease, stomach cancer, prostate cancer, breast cancer, all common variants for common diseases." individuals can view and print out the results from a secure website. they'll also receive an 80-page report of important information. sot: laura ornowski, n.p. - clinical trial manager "how much of that disease is thought to be caused by environment, how much is thought to be caused by your genes, what you can do about it." rashaad found out he has the genes for prostate cancer. so he plans to screen for the disease earlier and improve his diet. sot: rashaad foreman - study participant "eating fruits and vegetables, that's something i can actually take part, take a bigger role in doing." researchers will keep tabs on participants and the changes they make for 20 years. anyone over 18 can take part in the study. the fee is 470 dollars. the regular price for genetic testing is 2,500 dollars. the deadline for registering is june 30th. to register .. just log onto wave 3 dot com .. and go to the health page.
Total Number of Clips: 1 Cumulative Est. Audience: 27,199 Cumulative Est. Publicity Value: $1,920 (Sum of Clip Totals)

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