Total Number of Clips: 4 Cumulative Est. Audience: 168,502 Cumulative Est. Publicity Value: $49,718 (Sum of Clip Totals)
Entry #1
Play Media
ABC 7 Morning News
KGO (ABC)San Francisco, CA DMA: 6
Nov 28 2008 6:42AM PST
Programming Type: News
Est. Households/Views: 28380
Est. Publicity Value: $1016 (30 Seconds) $8128 (Total)
payment plan to lure shoppers. >> joining us now to put the crazy shopping day in perspective is eugene muscat. professor from university of san francisco. step up to hd. going lye? i guess not. talk to the from foes somewhere now. we have seen the packed store from the air and ground all morning long and it looks exciting and people buy all kind of stuff. come december 25, what will we be saying about the holiday season? [ no audible response ] or what we're predicting. could you say it again? we had audio problems. start from the top. >> we think the retail season will be weak. probably 5% to 8% down from last year. >> what people want to know is when do you buy? is today is a great day for sales. do you wait a week or two weeks? after christmas? when is the best time for the best deal? >> this is an unusual time for christmas. there are liquidation sales. you have mervyn and circuit city having lick wiation sales. there is no reason to wait for sales to come your way. bargains are out there now. in addition, the internet has changed everything. with sites like shop local.com. people can make -- comparison shop before they go in the store. no reason to wait. >> you mentioned a couple of stores in trouble. mervyn's is going out and circuit city filed bankruptcy. are there cancers abmcconaughc concerns about buying things there? >> the key is buy something that you want. these products were sold a year or month ago. i'm not accusing them of bringing in distressed merchandise. these are goods being liquidated. that is a real opportunity for shoppers. >> we ran a story about gift cards and buyer beware if you get a store that might not be there, that would be a total waste of money. any way to know which store is doing what? any hint of problem stay away? >> any gift card you buy, turn it over and it will have a website on the back that dictates when the expiration of that date is and what your rights are as a consumer. >> of course, the big question over this, this spending or any spending when do you think we'll pull out of the, what many consider a recession? i heard early, middle, late last next year or 2010. what are your thoughts? >> anyone who is predicting a robust economy before 2010 is being optimistic. >> people are shopping locally. though they're predicting cyber monday is weak, it will be a new way of life. less traffic in brick and mortar stores and more traffic on the internet. >> thank you for getting up and sharing information with us. >> my pleasure. >> thank you. >> live to new york for the late oens the economy. some people are shopping for stocks on black friday. >> jane king joins us live from the new york stock exchange with the moneyscope report. good morning. >> some people think there
Entry #2
Play Media
ABC 7 Morning News
KGO (ABC)San Francisco, CA DMA: 6
Nov 28 2008 5:12AM PST
Programming Type: News
Est. Households/Views: 11731
Est. Publicity Value: $552 (30 Seconds) $4416 (Total)
wishing you a happy thanksgiving. >>> welcome back. 5:12. black friday. the day after thanksgiving. price slashes, free shipping, gift cards. desperate measures. will the desperate measures from retailers be enough to overcome cash and severe shortage of credit in the holiday shopping season? we pose that question to university of san francisco business and management professor eugene muscat kind enough to join us live in the newsroom early. we thank you for being here. >> the big retailers have reason to worry. >> they do. >> there is less money to spend. retailers feel if they can get it early, if they can get people to spend early, they're far more likely to get it ever. >> we've always been told this is a huge day for eretailers as far as the bottom line goes. how much of their sales do they rely on for black friday? >> it's not uncommon for smaller retailers to do 40%. larger stores would be in the 25 to 30% range. >> if you were handicapping, what would you se among big stores and smallers ones? >> i'm sorry to say, i think we'll see 5 to 8% below last year. but eric, the handicapping on this is difficult. we always measure by dollars. what is going to skew things this year is the that people are buying electronics. when you buy electronics, the dollars go up. but the overall sales suffer for things like clothing which are cheaper. it will be hard to compare when you look up with plasma tvs and yet you don't sell any garments. >> a best buy does okay, but retailers that sells more variety -- varied selection may not do as well. >> the retailers with the full, you know, the kohl's, targets are going to suffer, because of this skewing of electronics. >> some of the stores are really on the bubble, or their parent companies are. if this season doesn't go well for some of them, could we see bankruptcy or some of these go out of business? >> clearly. go back a year ago when mervyn's was into the beginning of its financial troubles. they closed a lot of underperforming stores. so what will happen in january, february of 2009 regardless of what happens in the next month there are going to be closures of underperforming stores. >> what are some of the big names on the bubble bubbles? >> it's a terrible thing to say on black friday but i think the stores that will have to realign a little bit are probably jc penney, that's one that comes to mind. >> before we let you go, black friday of course followed by cyber monday when the online stores hopefully get a big chunk of their business. are we going to see the same effect with thththem? >> the internet changed everything. two magic words. free. which is free shipping, which you referred to. and the other thing is extra. what happened last year we ended up with 75% off discounts. that's just basically numbed the consumer. if you look at the ads now, i say it to the consumer now, they'll be confused because what it says is extra discount.
Entry #3
Play Media
NBC11 News: The Bay Area at 6
KNTV (NBC)San Francisco, CA DMA: 6
Nov 27 2008 6:37PM PST
Programming Type: News
Est. Households/Views: 48960
Est. Publicity Value: $1429 (30 Seconds) $8574 (Total)
he spoke to 11 members of the armed services including levi coskey from livermore. the turkey is done. clean-up is over. millions start getting ready for another thanksgiving tradition. shopping madness. tomorrow is black friday. with the state of the economy as it is this year, many retailers are promising deep discounts and some stores are offering them tonight. as nbc bay area's jodi hernandez reports. seems black friday really starts on thursday. >> reporter: it's quiet and empty at napa's premium outlet store now. but in just a few hours -- it will be madness. >> most of our merchants are opening up at midnight. we have several opening at 10:00 p.m. >> that's right. this year's day after thanksgiving sales are starting earlier than ever. stores like the disney store are opening their doors tonight, trying to lure cash strapped shoppers. >> there is two magic words, free and then the extra word, the magic extra word, everywhere you go into the store you are going to see extra 10%. extra markdown. >> university of san francisco business and management professor eugene massket says shoppers will find big bargains but think the sales could go fast. >> retailers have ordered less goods. there could be empty shelves this year because the retailers did not load up for this christmas knowing it was going to be a poor one. >> precisely because the economy is so bad, that folks at the outlet malls think bargain hunters will head their way. they're banking that black friday crowd will actually start spending on thursday. >> great madness. we hope you will see you here. >> in napa, jodi hernandez. nbc bay area news. >>> sales start early in the morning. and so does our live coverage on nbc bay area news. starting tomorrow morning at 5:00. we'll be live from walnut creek to san jose to fine the best bargains in the bay area. don't miss our coverage. beginning tomorrow morning at 5:00. coming up. bay area high school band playing in next year's macy's thanksgiving day parade. >>> santa claus is a man in demand now after he stopped the show at this year's parade. the address where his elves promise they will write back to good boys and girls. >>> heavenly gathering. the rare sight you can catch in
Entry #4
Play Media
CBS 5 Eyewitness News at 6PM
KPIX (CBS)San Francisco, CA DMA: 6
Nov 25 2008 6:22PM PST
Programming Type: News
Est. Households/Views: 79431
Est. Publicity Value: $2860 (30 Seconds) $28600 (Total)
thanksgiving. >>> laid off workers from mervyns are wondering if they will ever see back benefits. but executives will reap their own benefits. anna werner is following the mervyns story. >> reporter: meet the people though made mervyns mervyns. >> it was a great feeling. >> it never occurred to me that we wouldn't be here. >> reporter: they worked as buyers, managers and analysts at a place they say wasn't just a job. >> it was like a community, like a family. >> reporter: where they stayed for decades. >> 24. >> 34. >> 36 years. >> mervyns had a clientele and customer and staff that were family-friendly. >> reporter: but usf professor eugene muscat says all that changed when mervyns was sold. >> it wasn't purchased to be continued as a family operation. >> reporter: muscat says that's because private equity if he remembers bought the company, then split off the real estate, essentially renting the stores back to mervyns, something he says made it tough for those stores to >> that meant that those store managers were now carrying a much higher burden and had to work that much harder to be able to make the stores profitable and it was a very slippery slope. >> reporter: mervyns slid into bankruptcy. now they're out of business. how diu all feel when the word came down? >> devastated. >> socked in the stomach. >> it's something i truly believed in. >> reporter: for these employees another shock was coming. their vacation pay is held up in the bankruptcy how much money roughly? >> about 21,000. >> just short of 20,000. >> with 12. >> reporter: and randy need his $5,000 now. >> i cashed in my 401(k) yesterday to try to make it through the next three months. >> reporter: how do you feel about that? >> pretty devastating, depressing at times. it's hard. >> reporter: they may get the money eventually. but only if mervyns makes as much as executives hope it will in those going out of business sales. >> i'll be surprised if there's anything left. >> i feel cheated. >> reporter: and the job hunt, meanwhile, is tough. >> you sit there trying to get jobs all day and you try to stay positive for your interviews, but we're competing against each other as well as all the other people. >> i've only worked at mervyns. >> i started there when i was 18. i'm already kind of living paycheck to paycheck. it's just so scary. >> reporter: we first interviewed jackie in october. a few days after she got laid off. >> jackie, how is your job search going? >> pretty painful. there's not a lot out there. >> reporter: for some of mervyns executives, it's different. some already have new and bankruptcy court documents show the executives who stayed to finish out the business will get their vacation pay, individual totals of $30,000, $37,000 and $60,000, plus bonuses the most to the chief financial officer, 2 $12,000. >> whoa. >> 2 $12,000. >> reporter: how are you this morning? >> good. >> reporter: that's cfo david robson who we tried to ask about the employee situation. >> i can't, i'm sorry. can' >> reporter: and a moment later with a smile, he was gone. the professor says for many top executives it's a simple equation. >> i'm not being sympathetic. but i am being realistic. i think if they were to answer for themselves they said we are going to stay and do the very, very best for the company but in return for that we expect something for ourselves. >> reporter: a reality maybe. but to former mervyns employees, an ugly one. >> the little guys are always left holding and that is wrong. >> reporter: california labor department is investigating whether there were possible violations of the warren act. they are supposed to keep employees layoff notices 60 days. >> maybe what's most frightening is that future inemployment nrs we're looking at these types of folks, middle class. >> reporter: i asked all these people, what class do you
Total Number of Clips: 4 Cumulative Est. Audience: 168,502 Cumulative Est. Publicity Value: $49,718 (Sum of Clip Totals)

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