Real-time PR and Marketing Tools

Our list of free (mostly) and powerful real-time tools.

With real-time tools, you can immediately know the effects of new campaigns and media coverage. Whether you are monitoring conversations about your brand, or are looking for competitive advantages, here are a few of the ways you might use real-time tools:

  • monitor whether new media coverage is being shared across your top outlets
  • monitor the immediate effects of media coverage from a blog/social network post or tweet
  • monitor conversations as you test key messaging from your brand
  • understand usage of your brand, products and stakeholders through keyword tracking
  • verify that your ad or TV spot ran
  • see whether a one-day promotion is being shared, and which influencers are sharing your content

Our list of 10 Tools:

Company Name Link Site Title Description (Real-time)
Topsy http://topsy.com/ Search and Analyze the Social Web. Search for social posts on Twitter and Google+ in real time and analyze domains, Twitter usernames or keywords.
Unbounce http://unbounce.com/ Build, Publish & A/B Test Landing Pages Without I.T. Create and A/B test landing pages that collect real time data and alllow your customers to decide what’s best.
Google Analytics http://www.google.com/analytics/ Turn insights into action Measure sales and conversions, track how visitors find your site, and create actionable insights, all in real-time.
MailChimp http://mailchimp.com/ Send Better Email Implement email campaigns and track their performance and subscriber engagement immediately after they are sent.
Hootsuite https://hootsuite.com/ Get General about Social Manage and monitor social media networks and collect real-time insights to gauge social sentiment around your brand.
TweetDeck https://tweetdeck.twitter.com/ Schedule tweets, manage accounts, and monitor multiple timelines on Twitter in real-time.
Bitly https://bitly.com/ Unleash the power of the link Shorten and brand your links, optimize link performance through Custom Bitlinks, and analyze your engaged audience through audience insight metrics.
IFTTT https://ifttt.com/ Connect the apps you love. Aggregate web applications to create “recipes” of apps that can be linked together to trigger and perform actions.
Google Trends https://www.google.com/trends/ Ok not quite real time, but extremely useful.

 

Our 10th (and favorite!) tool is of course Critical Mention, the most comprehensive Media and Social Media Monitoring (real-time) data set, allowing Clients to discover, share and analyze mentions across Broadcast TV and Radio, Online and Social Media with just a few keystrokes.

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