Washington, D.C. and Detroit, MI – two.42.solutions, a leader in public opinion research, media monitoring, and integrated analytics solutions, announced today that it will integrate the Critical Mention API so users can now search live TV and radio, view or listen to content, immediately share content with stakeholders and analyze media coverage.

“Through the Critical Mention API, two.42.solutions is adding close to 40 hours of TV and Radio content from close to 2,000 broadcast sources every 60 seconds into our integrated analytics and monitoring solution. With the TV medium being the most powerful, persuasive and pervasive medium forming public opinion today, we are thrilled with the value this will bring to our client base.” – Mohammad Hamid, Chief Technology Officer of two.42.solutions.

Through the Critical Mention API, two.42.solutions subscribers will be alerted in near real-time when the companies or issues they are monitoring are included in broadcast news reports. Text transcripts are available instantly, and video and audio can be played by colleagues, customers or prospects.

“Critical Mention enriches two.42.solutions’ global view of public opinion research and analytics by delivering high quality broadcast news content,” said Lisa Drew, Chief Executive Officer of two.42.solutions.

two.42.solutions monitors brands, issues, or campaigns across all media segments including: online news, traditional print, social media, and broadcast coverage. This end-to-end scope, along with Critical Mention and best-in-class technology partners, provides maximum accuracy and reach of coverage.

“We’ve built a turnkey solution for business applications to seamlessly add TV & Radio content into a consumable format”, said Sean Morgan, CEO of Critical Mention. “We’ve invested in best-in-class infrastructure and partner support systems that are easily deployable. Today, we’re digitizing more than 40 hours of TV and radio content every 60 seconds, searchable in real-time by every spoken word. You can expect more announcements just like this.”

About two.42.solutions
two.42.solutions is a media intelligence company focusing on media monitoring, data integration, and influencer identification. With offices in Detroit and DC, two.42.solutions’ team of public opinion researchers, data scientists, and engineers are committed to finding data-driven techniques to better understand how people feel toward brands, public figures, and public policy related issues.

Visit www.two42solutions.com and follow us on Twitter @two42solutions

About Critical Mention
Critical Mention’s global media capture infrastructure and services are transforming the utility of TV and Radio in the broad-based business intelligence markets. Founded in 2002 in New York City, Critical Mention is a unit of privately held Critical Media, the leading broadcast intelligence and Services Company. For more information, visit http://www.criticalmention.com and follow us on Twitter at @CriticalMention.

Contacts:

for Two42 Solutions
Lisa Drew, ldrew@two42solutions.com
Mohammad Hamid, mhamid@two42solutions.com

Or

for Critical Mention
Sylvie Harton, 212-400-8885, sharton@criticalmention.com
Dane Wiseman, 212-398-1141, dwiseman@criticalmention.com

855-306-2626