Planet Hillary’s big bang: 5 hours to pull social, radio, online and print into orbit

The time it takes a story to expand across the media universe is growing shorter.

In the case of “Planet Hillary,” it took less than five hours for the latest cover of The New York Times Magazine to span the media galaxy — social, online, TV and radio.

On Thursday morning, Times Washington editor David Joachim – via his @davidjoachim Twitter account — released the magazine cover shot depicting the Democratic presidential hopeful as a planet.


Within 40 minutes and while exploding on Twitter, NPR was the next source and medium (radio) to broadcast: KCRW 89.9 FM out of Southern California mentioned “Planet Hillary” at 11:19 a.m. ET, according to Critical Mention.

Six minutes later, Time magazine published the first online story about the cover at 11:25 a.m.  here.

KTTV, a Los Angeles Fox affiliate, was the first to cover Planet Hillary on TV, at 3:08 p.m. ET, roughly five hours after the first tweet emerged from Joachim’s Twitter feed.

As of noon ET Monday, Critical Mention shows there were 97 unique mentions of “Planet Hillary” across U.S. television broadcasts.


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