Data mining may reveal location of Tesla Factory months ahead of announcement

On February 26, 2014, Critical Mention published a blog post, Coverage Spike in Albuquerque Reveals Tesla Surprise, after an ad-hoc search of the Critical Mention media monitoring platform yielded strong clues about the location for the massive Tesla manufacturing plant, which Tesla CEO Elon Musk has dubbed the “giga factory.”

Within days, local Albuquerque media outlets cited Critical Mention with the find, including a TV station and news article from Albuquerque Business First, “Tesla Gigafactory media buzz explodes in NM.”

Then on March 10, 2014, KOB Albuquerque, NM aired “State working hard to convince Tesla to build factory here” and cited Critical Mention as a media monitoring service with predictive (real time) TV results. Here’s that earned media coverage: