Why has “Internet of Things” been mentioned nearly 50,000 times across TV, radio, online, and social media in the past 14 days?
At a recent kick-off event for IBM’s $3 billion investment into the Internet of Things – SVP of Analytics, Bob Picciano, described three layers of IOT (Internet of Things: Data (What), the Cloud (How), and Engagement (Why)).
As the big data provider for the TV & radio layer of media coverage, Critical Mention, a recent IOT-award winner from the United Kingdom government, is the What, transforming media coverage to consumer insight is the Why, and within seconds through cloud technology is the How. Every 60 seconds, Critical Mention’s data centers amass more than 40 hours of TV & Radio content. It’s the fastest, most resilient infrastructure of its kind.
For example – real-time data from what aired on TV can be connected to real-time inventory platforms to allow consumer brands to measure the impact of TV news coverage. Were more products sold in-store by ads aired on television? Or after the weather forecast? Did the sale of sporting goods and supplements increase after a popular event?
Big data allows us to make smarter decisions – store inventory, staffing, and even policy changes based on consumer insights gained from TV, Radio, Online News and Social Media coverage. Take a look at the biggest players in IoT and how they are shaping the industry:
“Amazon Web Services provides the services, security, and support to connect the Internet of Things on a global scale.”
Stock Ticker: AMZN
“The Internet of Things (IoT) is taking shape. Intel helps connect things to the cloud, integrate with existing infrastructure, and securely manage data.”
Market Cap: 115.41B
Stock Ticker: INTC
“The convergence of an organization’s assets, data and processes with people and business systems is enabling a new period of possibilities … an era of the digital business, fueled by the Internet of Things (IoT).”
Stock Ticket: MSFT
“We’ve seen enormous advances, as leaders have begun using the vast supply of data to transform their enterprises and institutions through big data and analytics, mobile technology, social business and the cloud.”
Market Cap: 203.48B
Stock Ticker: IBM
“With the ever-increasing amount of data that is inherent in an IoT world, the key to gaining real business value is effective communication among all elements of the architecture.”
Market Cap: 181.42B
Stock Ticker: ORCL
“GE is speaking the language of industry and bringing together industrial engineering with sensors, software and big data analytics to create brilliant machines.”
Market Cap: 248.43B
Stock Ticker: GE
“The Internet of Everything is ushering in many firsts, but its legacy will be measured in the lasts it creates—the last blackout, the last product recall, the last traffic jam.”
Stock Ticker: CSCO
“Enabling anything to be connected and providing ’smartness’ to these connected things will bring value across a number of sectors in the Networked Society.”
Market Cap: 42.51B
Stock Ticker: ERIC
“The full vision of the IoT will become a reality when these billions of end devices can securely and intelligently connect and interoperate, and can simply and securely accessed by application developers without silos based on vertical markets, services or deployments.”
Stock Ticker: ARMH
“Connecting devices results in data that open up new insights, business models, and revenue streams.”
Stock Ticker: Private