Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. Why? According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. This number is only increasing. To keep you in the know, we have 10 of the best SEO techniques to make your 2019 marketing strategy epic.
1. Optimize your content
Effectively optimizing your content for search engines using a keyword strategy is a critical part of your content marketing strategy. Without optimized content and targeted keywords, potential customers may have a difficult time finding you via organic search. One helpful tip for keyword strategy is to focus on phrases where you rank outside the top 10 but in the top 30 and focus heavily on getting to the first page.
2. Increase your site’s speed
Make sure your website’s speed is optimal. Many of us are not patient. Assess your images and see if you need to delete them, as they are the primary culprit of low-speed internet. Ensure you have the essential plug-ins and extensions and get rid of the unnecessary ones. Make sure images are properly compressed and don’t overload your site with CTA buttons unless they’re imperative.
3. Link to other relevant websites
You cannot always redirect users back to your articles. Sometimes, you must link to relevant third-party websites to create backlinks. These go hand in hand with Google’s algorithm, and using them will improve your ranking on its search page.
4. Use interlinking with powerful keywords
Interlinking your content with various keywords using anchors will help you improve your position. If you need some guidance, checking out the website’s guidelines will help you make use of interlinking tools.
5. Use social media
Social media builds brand awareness by boosting engagement, leading to link building, increasing your SEO ranking and allowing for content advertising. To properly make use of it, research your target audience thoroughly and consider approaching social media influencers to create hype.
6. Share other bloggers’ content
You will need to share other people’s content to have them share yours. Look up pages that align with your company’s values and mission and start sharing!
7. Build only quality content
The better the quality of your posts, the higher your Google ranking. Make sure your content is proficient before posting. To beat the “big guys,” you’ll need to post regularly–that means, at least once per day.
8. Make posts more shareable
Optimize content you can easily share on social media platforms such as Facebook, Twitter, Instagram, etc. Add share and like buttons to your posts and use CTAs to increase traffic.
Using links that track users’ paths from the current webpage they are accessing to your blog’s home page is another excellent trick to consider. There are different types of cookies–location, path, and keywords. The possibilities are endless!
10. Design your 404
The 404-error message is a complete turn off if you don’t take the time to design it. When encountering this technical issue, clients will immediately leave your webpage. Instead of letting them go, use a call-to-action button to direct them back to your homepage.
Until next time!
Lilian Chifley finished her master degree in Information Technologies in 2014 and has been working as an IT teacher in Sydney, Australia for four years. She is an expert writer at Aussie Writings in such topics, as modern education, marketing, self-development and blogging.