Each day, content marketers look for new ideas to deliver relevant messaging to their clients and prospects. Most marketers use the basics: search engines like Google and Bing to deliver relevant results for both trending news and published web pages. Marketers can then take successful pages (high ranking) and incorporate those ideas into their own strategy.
More savvy marketers take to vertical-specific search engines, like ClipSyndicate for local video news, Google Trends for web search volume, or Topsy for Social Analytics. From these vertical and medium-specific sites, marketers can uncover trending topics before they become “old news.” For example, content marketers looking for rights-cleared, professionally-edited video clips, ClipSyndicate offers more than 4.5 million clips, (unique content) from hundreds of TV stations. They’re also completely free to embed. As are the charts from Google trends.
Learning how you can incorporate both free and cost-effective tactics into your marketing and public relations strategy will extend your strategy beyond branding and engagement metrics (page views, time on site, etc.) to micro and macro conversions: more newsletter sign-ups, white paper downloads, video views, and lead sign-ups and transactions.
We’ve compiled a list of the top content marketing tools to get you started. Take a look- some of these are free to try:
| Company Name | Link | Site Title | Tagline |
| Acrolinx | http://www.acrolinx.com/ | Our Language Software Guides Authors to Create Great Content | Our Software Helps The World’s Greatest Brands Create Amazing Content |
| AddThis | http://www.addthis.com/ | Personalize Your Marketing with Smart Data | Say Hello to Relevant Marketing |
| AtomicReach | https://www.atomicreach.com/ | Atomic Reach is your quality content and content performance platform | Write ridiculously good. |
| Beegit | https://beegit.com/ | Collaborative Markdown Workspace for Teams | Start writing better, together |
| Buzzstarter | http://buzzstarter.com/ | Buzzstarter | The Complete Content Marketing Solution |
| Cadence9 | http://cadence9.com/ | Cadence9 | Helping franchisors & multi-unit owners.. |
| Captora | http://www.captora.com/ | Captora | Grow Your Pipeline |
| Chute | http://www.getchute.com/ | Visual Marketing Automation | Chute Gives Brands Mastery Over the World’s Visual Media |
| ClipSyndicate | www.clipsyndicate.com | Rights-Cleared Local TV News for Content Marketers | Search, choose and embed rights-cleared professional content from over 300 providers |
| Cloudwords | https://www.cloudwords.com/ | Translation Management System and Content Localization Solutions | Turn Translation Into Global Revenue |
| Collective Bias | http://collectivebias.com/ | The power to influence | How do shoppers know you? |
| Content Launch | http://contentlaunch.com/ | Content Marketing Software – Content Writing Services | Content Marketing Software Simplified |
| Content Runner | https://www.contentrunner.com/ | Find Freelance Writers | Take Full Control of Your Content. Join Us. |
| ContentDJ | https://www.contentdj.com/v2 | Social Media Editorial Calendar Software | “Sharing content for social media profiles is a zillion times easier with ContentDJ!” |
| Contentful | https://www.contentful.com/ | The API- first CMS for multi-device publishing | A single tool to reach any screen |
| ContentGems | https://contentgems.com/start | Content marketing software tool to find and share great content | Accelerate your Content Marketing |
| Contentivo | http://www.contentivo.com/ | Employee Advocacy Platform | Convert Your Employees Into Brand Ambassadors |
| Contently | https://contently.com/ | Contently | Tell Great Stories |
| ContentMX | http://www.contentmx.com/ | Content Marketing, Newsletters, Blogs, Social | Introducing the ContentMX Cloud: Success through Content |
| Cooperatize | https://www.cooperatize.com/ | Sponsored Content On Trusted Blogs | Influential Publishers Write About your Brand |
| CoPromote | https://copromote.com/ | CoPromote | Cross-Promotion for Creators. Free. |
| Copyblogger | http://www.copyblogger.com/ | Content Marketing Solutions from Copyblogger | We Power Websites That Work |
| CoSchedule | http://coschedule.com/ | Content Marketing Editorial Calendar for WordPress | Plan Awesome Content. Save a Bunch of Time |
| CrowdSource | http://www.crowdsource.com/ | Managed Crowdsourcing Solutions | Content and Data Solutions |
| Curata | http://www.curata.com/ | Content Curation & Content Marketing Platform | Scale your content marketing to grow leads and revenue |
| DivvyHQ | http://divvyhq.com/ | A Content Planning & Workflow Tool for High-Volume Teams | Simplify |
| Docalytics | http://www.docalytics.com/ | Content Marketing Analytics & Tracking | Sell & Market With Certainty |
| Docurated | http://www.docurated.com/ | Accelerate Sales and Marketing | Marketing creates content. With Docurated, salespeople use it. |
| DOZ | http://www.doz.com/ | Online Marketing done by qualified experts | Level Up Your Marketing |
| Dynamic Signal | http://dynamicsignal.com/ | Dynamic Signal | The Leading Employee Advocacy Platform |
| e-byline | https://www.ebyline.com/ | Content Writing – Content Creation – Content Writer | World-Class Content Creation by Verified Experts in Your Field |
| easelly | http://www.easel.ly/ | Create and Share Visual Ideas Online | Create and share visual ideas |
| GatherContent | https://gathercontent.com/ | Website Planning Tool and Content Organization | Content planning, production & workflow software |
| Idio | http://www.idioplatform.com/ | Content Intelligence | Hello Relevant Marketing |
| InboundWriter | http://www.inboundwriter.com/ | Create Content That Matters | Forecast content traffic performance before you write |
| infogr.am | https://infogr.am/ | Create infographics & online charts | Infographics & charts. The easy way. |
| Inkling | https://www.inkling.com/ | Create, share, and measure mobile content at scale. | Big ideas. Small Screen. |
| inPowered | http://www.inpwrd.com/ | inPowered | Native Ads that Consumers Trust |
| Kapost | http://kapost.com/ | Build A Content Operation With Kapost’s Marketing Platform | The Marketing Content Engine |
| Knotch | https://www.knotch.it/ | Knotch | Knotch gives you all you need to understand the impact of your branded content |
| limk | https://limk.com/ | Easiest Way to Show Related Content | Easiest Way to Show Related Content |
| list.ly | http://list.ly/ | Lists made easy + social + fun! | Discover and create great lists. |
| Marketing.ai | http://marketing.ai/ | Content Marketing Software and Content Marketing Framework | Say goodbye to your spreadsheets |
| Movable Media | http://www.movablemedia.com/ | Content with an Audience | Content needs an audience |
| NewsCred | http://newscred.com/ | Content Marketing Software – Content Marketing Platform For Brands | Create content people love |
| Niche | https://www.niche.co/# | All the world’s creators, in one place | 11,343 Creators |
| nudge | http://www.giveitanudge.com/ | Native Ad Measurement | Content Analytics for the native web |
| Olapic | https://www.olapic.com/ | Visual Commerce Platform | Visual Marketing |
| OneSpot | https://www.onespot.com/ | Content Marketing Software | Unleash your content to drive business results |
| Opentopic | http://opentopic.com/ | Content Curation Platform | Surprisingly Simple Content Curation |
| Parse.ly | http://www.parsely.com/ | Audience Data and Analytics for Digital Media Publishers | Letting Data Speak for Your Readers |
| Percolate | https://percolate.com/ | Complete Marketing Software for Global Brands | The System of Record for Marketing |
| Piktochart | http://piktochart.com/ | Create Easy Infographics, Reports, Presentations | Easy-To-Use Infographic Creator |
| Pixlee | https://www.pixlee.com/ | Celebrate Customers, Drive Revenue, Smarter Marketing | Software for today’s marketer |
| PixxFly | http://pixxfly.com/ | PixxFly | Unleash Your Content Marketing |
| Post Planner | http://www.postplanner.com/ | Facebook Marketing App Saves You 2 Hours Daily | It’s Like Having an Entire Social Media Marketing Team On Demand |
| ProofHQ | http://www.proofhq.com/ | Online Proofing Software tools | More Productive. More Creative. |
| PublishThis | http://www.publishthis.com/ | Better Content More often for All Digital Destinations | Business Moves in Real-Time. So Should Your Content. |
| PulsePoint | http://www.pulsepoint.com/ | The next-generation technology platform | The Next-Gen Advertising Technology Platform |
| Rallyverse | https://www.rallyverse.com/index.html | We Help You Scale Your Content Marketing | Content Marketing is everyone’s job now. |
| ReadyPulse | http://ww2.readypulse.com/ | Leverage Brand Ambassadors | Inspirational Marketing for Aspirational Brands |
| readz | http://www.readz.com/ | A Content Creation and Publishing Platform for Inbound Content | Bring Maximum Engagement To Your Campaigns |
| RebelMouse | https://www.rebelmouse.com/ | Let Your Content Roar | Discover A Different Kind of Enterprise CMS |
| Reverb | https://helloreverb.com/ | Reverb | Reverb builds technology that connects ideas to people |
| Right Intel | http://rightintel.com/ | Enterprise Communication and Curation Platform | Share Powerful Insight and Relevant Content |
| Roojoom | http://info.roojoom.com/?src=roojoom.com | Turn Content Into Revenue | Turn Content Into Revenue |
| Say Media | http://www.saymedia.com/ | Say Media | Digital Done Better |
| Scoop.it! | http://www.scoop.it/ | Content Curation & Content Marketing Software | You are the content you publish |
| ScribbleLive | http://www.scribblelive.com/ | Content Marketing Software | Leading content marketing an live publishing software powered by big data |
| Scripted | https://scripted.com/ | Content Writing Services on Demand | Content Creation Made Easy |
| SimpleReach | http://www.simplereach.com/ | The Standard in Content Measurement and Distribution | The standard in content measurement and distribution. |
| Skyword | http://www.skyword.com/ | The Art and Science of Content Marketing | Moving Stories. Forward. |
| Smartling | https://www.smartling.com/ | Cloud- Based Translation Management Platform | Translation made easy |
| SpringCM | https://www.springcm.com/ | Contract Management Software | Keep your deals moving |
| SqueezeCMM | https://squeezecmm.com/ | SqueezeCMM | Measure the ROI of your content |
| Stipso | http://www.stipso.com/ | Stipso | People-Powered Infographics |
| Storify | https://storify.com/ | Make the web tell a story | Simple, Social Storytelling |
| Thismoment | https://www.thismoment.com/ | Thismoment | Connect your customers with real-time content…Wherever They Are |
| trap!t | http://trap.it/ | trap!t | Authentic employee advocacy and social selling for engaging people |
| triberr | http://triberr.com/ | triberr | Home of Influencers An Influencer Marketing Platform |
| Triblio | http://www.triblio.com/ | Content Marketing Software | Personalized Content Marketing |
| Virally | https://virallyapp.com/ | Content Marketing Platform & Analytics | Get more leads from your Ebook or Whitepaper |
| Vistaprint | http://www.vistaprint.com/ | Business Cards, Postcards, Invitations & More | Get the right sign, right here |
| visual.ly | http://visual.ly/ | Content Marketing for Brands | Your On-Demand Creative Services Team |
| Voraka | http://voraka.com/ | Create Deliver Measure | The most efficient way to manage your content creation and publishing workflows… |
| Waywire | http://waywire.com/ | Curated TV | Embed hundreds of top-quality sources from trusted media makers |
| wochit | http://www.wochit.com/ | Online Video Creation Platform | Create Original Video With Unlimited Access to Premium Content |
| Written | https://written.com/ | Content Marketing Service | Build a better audience with Written |
| Wyzowl | https://www.wyzowl.com/ | Animated Explainer Videos | We Create Animated Explainer Videos |
| Xmplifi | http://www.xmplifi.com/ | Xmplifi | Xmplifi Helps Brands Succeed With Employee Advocacy |
| Zerys | http://www.zerys.com/ | Content Marketing Software Platform | Got What it takes to Create Extraordinary Content? |
