Content Marketing Tools and Tips

Each day, content marketers look for new ideas to deliver relevant messaging to their clients and prospects. Most marketers use the basics: search engines like Google and Bing to deliver relevant results for both trending news and published web pages. Marketers can then take successful pages (high ranking) and incorporate those ideas into their own strategy.

More savvy marketers take to vertical-specific search engines, like ClipSyndicate for local video news, Google Trends for web search volume, or Topsy for Social Analytics. From these vertical and medium-specific sites, marketers can uncover trending topics before they become “old news.” For example, content marketers looking for rights-cleared, professionally-edited video clips, ClipSyndicate offers more than 4.5 million clips, (unique content) from hundreds of TV stations. They’re also completely free to embed. As are the charts from Google trends.

Learning how you can incorporate both free and cost-effective tactics into your marketing and public relations strategy will extend your strategy beyond branding and engagement metrics (page views, time on site, etc.) to micro and macro conversions: more newsletter sign-ups, white paper downloads, video views, and lead sign-ups and transactions.

We’ve compiled a list of the top content marketing tools to get you started. Take a look- some of these are free to try:

Company Name Link Site Title Tagline
Acrolinx Our Language Software Guides Authors to Create Great Content Our Software Helps The World’s Greatest Brands Create Amazing Content
AddThis Personalize Your Marketing with Smart Data Say Hello to Relevant Marketing
AtomicReach Atomic Reach is your quality content and content performance platform Write ridiculously good.
Beegit Collaborative Markdown Workspace for Teams Start writing better, together
Buzzstarter Buzzstarter The Complete Content Marketing Solution
Cadence9 Cadence9 Helping franchisors & multi-unit owners..
Captora Captora Grow Your Pipeline
Chute Visual Marketing Automation Chute Gives Brands Mastery Over the World’s Visual Media
ClipSyndicate Rights-Cleared Local TV News for Content Marketers Search, choose and embed rights-cleared professional content from over 300 providers
Cloudwords Translation Management System and Content Localization Solutions Turn Translation Into Global Revenue
Collective Bias The power to influence How do shoppers know you?
Content Launch Content Marketing Software – Content Writing Services Content Marketing Software Simplified
Content Runner Find Freelance Writers Take Full Control of Your Content. Join Us.
ContentDJ Social Media Editorial Calendar Software “Sharing content for social media profiles is a zillion times easier with ContentDJ!”
Contentful The API- first CMS for multi-device publishing A single tool to reach any screen
ContentGems Content marketing software tool to find and share great content Accelerate your Content Marketing
Contentivo Employee Advocacy Platform Convert Your Employees Into Brand Ambassadors
Contently Contently Tell Great Stories
ContentMX Content Marketing, Newsletters, Blogs, Social Introducing the ContentMX Cloud: Success through Content
Cooperatize Sponsored Content On Trusted Blogs Influential Publishers Write About your Brand
CoPromote CoPromote Cross-Promotion for Creators. Free.
Copyblogger Content Marketing Solutions from Copyblogger We Power Websites That Work
CoSchedule Content Marketing Editorial Calendar for WordPress Plan Awesome Content. Save a Bunch of Time
CrowdSource Managed Crowdsourcing Solutions Content and Data Solutions
Curata Content Curation & Content Marketing Platform Scale your content marketing to grow leads and revenue
DivvyHQ A Content Planning & Workflow Tool for High-Volume Teams Simplify
Docalytics Content Marketing Analytics & Tracking Sell & Market With Certainty
Docurated Accelerate Sales and Marketing Marketing creates content. With Docurated, salespeople use it.
DOZ Online Marketing done by qualified experts Level Up Your Marketing
Dynamic Signal Dynamic Signal The Leading Employee Advocacy Platform
e-byline Content Writing – Content Creation – Content Writer World-Class Content Creation by Verified Experts in Your Field
easelly Create and Share Visual Ideas Online Create and share visual ideas
GatherContent Website Planning Tool and Content Organization Content planning, production & workflow software
Idio Content Intelligence Hello Relevant Marketing
InboundWriter Create Content That Matters Forecast content traffic performance before you write Create infographics & online charts Infographics & charts. The easy way.
Inkling Create, share, and measure mobile content at scale. Big ideas. Small Screen.
inPowered inPowered Native Ads that Consumers Trust
Kapost Build A Content Operation With Kapost’s Marketing Platform The Marketing Content Engine
Knotch Knotch Knotch gives you all you need to understand the impact of your branded content
limk Easiest Way to Show Related Content Easiest Way to Show Related Content Lists made easy + social + fun! Discover and create great lists. Content Marketing Software and Content Marketing Framework Say goodbye to your spreadsheets
Movable Media Content with an Audience Content needs an audience
NewsCred Content Marketing Software – Content Marketing Platform For Brands Create content people love
Niche All the world’s creators, in one place 11,343 Creators
nudge Native Ad Measurement Content Analytics for the native web
Olapic Visual Commerce Platform Visual Marketing
OneSpot Content Marketing Software Unleash your content to drive business results
Opentopic Content Curation Platform Surprisingly Simple Content Curation Audience Data and Analytics for Digital Media Publishers Letting Data Speak for Your Readers
Percolate Complete Marketing Software for Global Brands The System of Record for Marketing
Piktochart Create Easy Infographics, Reports, Presentations Easy-To-Use Infographic Creator
Pixlee Celebrate Customers, Drive Revenue, Smarter Marketing Software for today’s marketer
PixxFly PixxFly Unleash Your Content Marketing
Post Planner Facebook Marketing App Saves You 2 Hours Daily It’s Like Having an Entire Social Media Marketing Team On Demand
ProofHQ Online Proofing Software tools More Productive. More Creative.
PublishThis Better Content More often for All Digital Destinations Business Moves in Real-Time. So Should Your Content.
PulsePoint The next-generation technology platform The Next-Gen Advertising Technology Platform
Rallyverse We Help You Scale Your Content Marketing Content Marketing is everyone’s job now.
ReadyPulse Leverage Brand Ambassadors Inspirational Marketing for Aspirational Brands
readz A Content Creation and Publishing Platform for Inbound Content Bring Maximum Engagement To Your Campaigns
RebelMouse Let Your Content Roar Discover A Different Kind of Enterprise CMS
Reverb Reverb Reverb builds technology that connects ideas to people
Right Intel Enterprise Communication and Curation Platform Share Powerful Insight and Relevant Content
Roojoom Turn Content Into Revenue Turn Content Into Revenue
Say Media Say Media Digital Done Better! Content Curation & Content Marketing Software You are the content you publish
ScribbleLive Content Marketing Software Leading content marketing an live publishing software powered by big data
Scripted Content Writing Services on Demand Content Creation Made Easy
SimpleReach The Standard in Content Measurement and Distribution The standard in content measurement and distribution.
Skyword The Art and Science of Content Marketing Moving Stories. Forward.
Smartling Cloud- Based Translation Management Platform Translation made easy
SpringCM Contract Management Software Keep your deals moving
SqueezeCMM SqueezeCMM Measure the ROI of your content
Stipso Stipso People-Powered Infographics
Storify Make the web tell a story Simple, Social Storytelling
Thismoment Thismoment Connect your customers with real-time content…Wherever They Are
trap!t trap!t Authentic employee advocacy and social selling for engaging people
triberr triberr Home of Influencers An Influencer Marketing Platform
Triblio Content Marketing Software Personalized Content Marketing
Virally Content Marketing Platform & Analytics Get more leads from your Ebook or Whitepaper
Vistaprint Business Cards, Postcards, Invitations & More Get the right sign, right here Content Marketing for Brands Your On-Demand Creative Services Team
Voraka Create Deliver Measure The most efficient way to manage your content creation and publishing workflows…
Waywire Curated TV Embed hundreds of top-quality sources from trusted media makers
wochit Online Video Creation Platform Create Original Video With Unlimited Access to Premium Content
Written Content Marketing Service Build a better audience with Written
Wyzowl Animated Explainer Videos We Create Animated Explainer Videos
Xmplifi Xmplifi Xmplifi Helps Brands Succeed With Employee Advocacy
Zerys Content Marketing Software Platform Got What it takes to Create Extraordinary Content?