Category

Media Monitoring

Media Monitoring
March 20, 2014

Jack Daniels Receives Unexpected Earned Media From an Obituary

You’ve heard of viral videos, but how about a viral obituary? Walter Bruhl Jr., now…
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Media Monitoring
March 19, 2014

Tech PR pros need not be so wary about TV

Many tech PR pros live and die by coverage they score – or, alas, fail…
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Media Monitoring
March 18, 2014

Wasabi Rabbit Chief Takes Brands from ‘Harebrained’ to Mainstream

The incubation time between merely talking about new marketing ideas and actually employing them in…
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Media Monitoring
March 11, 2014

Bossy Ban Results in Broadcast Media Bossy Boom

Girls Scouts of America and LeanIn.org have teamed up to ban the word “bossy”  from…
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Media Monitoring
February 28, 2014

News Outlets Leaving Out Yalta Conference in Crimea, Ukraine Affairs

Up until a week ago, very few Americans under the age 70 were familiar with…
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Media Monitoring
February 26, 2014

Coverage Spike in Albuquerque Reveals Tesla Surprise

Tesla Motors announced today that four states are vying to be the site of its…
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Media Monitoring
February 25, 2014

Media coverage of El Chapo manhunt provide lessons for law enforcement

There have been nearly 6,000 mentions of “El Chapo” on English and Spanish TV across…
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Media Monitoring
February 3, 2014

TV news outlets heighten focus on heroin

Focus on the problem of heroin abuse had already begun to spike among U.S. news…
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Media Monitoring
January 27, 2014

Planet Hillary’s big bang: 5 hours to pull social, radio, online and print into orbit

The time it takes a story to expand across the media universe is growing shorter.…
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Media Monitoring
November 1, 2013

Red Cross Dominates Share of Voice in Philippines Disaster Coverage

As disaster relief organizations across the globe mobilize to deliver aid to the victims of…
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