Category

Media Monitoring

Media Monitoring
March 27, 2014

‘Commercial zapper’ reveals value of Taco Bell’s earned media in Ronald McDonald campaign

Sorting out the ROI associated with integrated marketing campaigns can be harder than eating a…
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Media Monitoring
March 11, 2014

Bossy Ban Results in Broadcast Media Bossy Boom

Girls Scouts of America and LeanIn.org have teamed up to ban the word “bossy”  from…
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