In the PR world, connections are crucial. And what better place to make those connections than on Twitter? If you’re in PR (or you want to be), here are some influencers to inspire you and help keep you in the know about what’s happening in the PR world.
Founder of West Levy PR, New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Follow her for a fantastic collection of industry articles from around the web.
Named one of the top 25 PR influencers in 2017 by Izea, Sarah Evans runs her PR firm, Sevans Strategy. She is nationally known as one of the foremost speakers in the country on all things social media. Some of her clients include PayPal and Cox Communications and she has previously guest published for sites including CNN and Mashable. Connect with her to learn more about #journchat, Twitter’s first industry chat, moderated by Sarah, which sets the trend for professional chats on Twitter.
In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media. He authors the newsletter Free Publicity, jam-packed with current PR and publicity trends. Current readers rave about the newsletter, saying “it’s information you wouldn’t know you’re missing. You can find out who’s doing what, who’s moving from where to where and what successful people in the PR industry are thinking and recommending. It’s the best bang for your buck.”
Deirdre Breakenridge is the CEO at Pure Performance Communications. A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. Today, she shares her knowledge on the influencer marketing landscape on Twitter. You can find out more in this interview with Deirdre or in her new book “Answers for Modern Communicators,” in which she dives into invaluable PR strategies that will further your PR career to new heights.
Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. Beyond working for clients, he trains Fortune 500 marketers on social media sales and the foundation of digital marketing. If you want breaking industry news instantaneously, he’s the one to follow.
Gini Dietrich is the founder and CEO of Arment Dietrich. She is also the lead blogger at Spin Sucks, a PR and marketing blog that specializes in professional development, co-author of Marketing In the Round and co-host of Inside PR, a weekly podcast about social media and communications. Follow her for links to informative articles and Q&A sessions details.
An ambassador for theSkimm, a daily newsletter that condenses daily news into an easy-to-read format, Shonali Burke is one of the top PR influencers and the CEO of her firm. She is also the creator of the #measurePR hashtag and Twitter chat. Shonali’s speciality is strategically increasing growth, helping brands bring big ideas to life through social PR. Follow her for the latest updates on #measurePR and other noteworthy industry events.
Peter Shankman is a well-known entrepreneur and author. He’s most famous for founding HARO (Help a Reporter Out), an online forum for journalists to gather feedback from the public. He has spoken at several events, including TEDx, South by Southwest and Direct Marketing Association. Peter also sits on advisory boards of several companies, including DailyWorth and Namely. He also holds a seat on the NASA Education and Outreach Council. By following Peter, you’ll expose yourself to newsworthy posts about the PR industry and inspirational Tweets about changing people’s perception of ADHD from his personal experience with the disorder.
David Meerman Scott
An internationally acclaimed strategist, David Meerman Scott focuses on generating attention and growing businesses in a real-time media world. He is also an advisor to emerging companies and bestselling author of 10 novels, including “The New Rules of Marketing & PR.” David’s ideology is “the new rules of marketing & PR is that they’re vastly different on the web than in mainstream media.” Nick Morgan, a Forbes author, noted that “David is one of those select few people who saw and understood the social media phenomenon as it began.” Today, you can follow David for his speaking engagements, educational PR articles and industry news.
Annie Jennings is the founder and CEO of ANNIEJENNINGSPR, a national publicity firm that created the #1 Radio Talk Show Campaign and access to national media, including local, regional and national TV, online media and print. She works with everyone from authors and experts to CEO’s and firms that are seeking influential press. Her company allows for clients to target specific media to advance their objectives to obtain esteemed TV bookings and influential online and print media. Some of her clients include US Weekly, Aol. and Yahoo! Follow her for the latest news in radio and entertainment.
Until next time!
Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. When she’s not writing you can find her at music festivals, hiking or snowboarding.